What to Avoid When Creating Content

Start your journey to unique and high-quality engagement with clients and prospects by looking at what not to do when creating content!

Doing so will help your brand, website, and digital marketing efforts outshine your competitors.

Not Using a Content Calendar

A content calendar is a plan for organizing and scheduling the creation and publication of your digital marketing content, such as blog topics, social media posts, and email campaigns. Using a content calendar will improve your digital marketing in several ways:

• Organize and plan every type of content in advance. This will save you time and ensure that quality content is published consistently.
• Align your content strategy with your overall business objectives and marketing goals. Doing so ensures accordance with your brand's messaging and target audience.
• Track the performance of your content and identify which achieve the greatest audience engagement.
• Coordinate the efforts of multiple content marketers, ensuring that all your team members are working towards the same goals.

Duplicating Content

Don’t sabotage your digital marketing efforts by repeating content.

Search engines like Google use algorithms to determine the relevance and quality of a webpage. If they find that a webpage has duplicate content, they may not rank it as highly as other pages with unique content – making it harder for people to find your website when they search for related keywords. (Search engines may even penalize websites that engage in duplicating content.)

On the human side of things, if you have multiple pages with the same content, it can be confusing for visitors and dilute your brand. Aim for a clear and consistent brand message

Putting Quantity Over Quality

Focus on producing high-quality content that provides value to your readers, rather than just trying to increase the quantity you produce.

Poor quality content dilutes your overall body of work and decreases the perceived value of your brand. Content filled with error after error will damage your reputation and make it harder for you to gain the trust of your audience.

Low-quality content is less engaging and interesting to readers which can lead to a decrease in traffic and engagement on your site.

Creating Too Much Time-Sensitive Content

Find a balance between time-sensitive and evergreen content to provide value to your readers in the long term.

Too much time-sensitive content can be counterproductive because it can be:

• Quickly outdated and thus less useful or irrelevant to readers
• Overwhelming to keep up with, especially when you have a lack of time
• Difficult to promote, making it harder to get traction and reach a wider audience.

If, instead of avoiding these common mistakes when creating content, you want a full-service marketing agency to take care of your digital marketing and communication, contact WSI Digital Boost.