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Free Business and Marketing Resources
Ebooks, guides, templates, and more to help you grow your business
Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online
If you want to generate more leads and sales, expand your brand awareness, and build a loyal customer base, average digital marketing won't cut it. In this book, some of WSI's most experienced thought-leaders will walk you through the 12 key components of an effective digital strategy.
Download the book for free!
90-Day Website Accessibility Checklist: A Quick Guide to Get You Started
Download our free checklist!
LinkedIn Profile Checklist: How to Create an All-Star LinkedIn Profile
Linkedin is the world's largest professional networking platform. And through a properly optimized profile, you can showcase your professional life, milestones, skills and interests. Learn how you can stand out from the crowd.
Download the book for free!
A Simple 5-minute Edit that will give Instant Appeal to your LinkedIn Profile
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Looking to make your LinkedIn profile stand out above the rest? Here’s a simple, quick fix to give it instant appeal.
WSI's Local Search Self-Assessment
Local search marketing is all about putting your business on the map in local searches when customers are searching for a business like yours. You can discover the areas you need to focus on to grow your local presence with our Self-Assessment tool.
Download our free guide now!
30 Greatest Lead Generation Tips, Tricks and Ideas.
Generating leads is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Do you want to get a clear strategy on lead generation?
Download our free guide!
Ecommerce Planning Guide
18 Key Questions to Address for Ecommerce Success
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Have you identified your buyer persona? here's a guide on how to create the buyer persona for your business.
Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.
In this guide, you'll find some practical methods for gathering the information you need to develop personas.
Download our free guide now!
Guide: How to create a customer centric Linkedin Profile
In a Business-to-Business environment with products and services to sell, you need to know who your buyer is. Understanding your buyer is important as many have different needs and your messaging should be relevant to them. Getting these insights is an important input. People buy from people they like and people buy from people that are like them.
Do you know who your buyer is? Build a social profile that mirrors your buyer.
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The Beginner's Guide to CRM
“Customer relationship management” can sound intimidating to small- and midsized
businesses. After all, if your company only has a handful of customers, why do you need a dedicated process or system to keep track of them? A few spreadsheets and rules of thumb will do just fine.
But what happens when business starts to boom? At some point, the organization will need to implement a customer contact management system that’s more organized and streamlined than a mass of spreadsheets. And such a migration could be painful if the decision has been put off a few too many months, or even years.
But don’t just take our word for it. Did you know that 75% of sales managers say that using a CRM helps to drive and increase sales? Or that CRM systems improve customer retention by 27%?
Start today! Download the beginner's guide to CRM for FREE!
Guide: 4 tips for finding Focus in a Mobile World
There's a reason everybody talks about how fast the digital world changes: it's almost impossible to keep up with - unless you make a concerted effort. Staying on top of digital trends is a nice idea, and something many of us try to do, but there often isn't enough time. What happens instead is a perpetua! game of catch-up in which you're stuck reacting instead of proactively making plans.
At the center of the constantly expanding digital universe is mobile technology - the very thing responsible for the accelerated growth rate that makes a marketer's job both thrilling and challenging.
At the end of the day, all you can do is plan, execute and adapt to the best of your abilities. In order to help you out, we came up with 4 Tips for Finding Focus in A Mobile World.
Download our free guide now!
Speak with a WSI expert today
Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts contact you to brainstorm ideas to help you navigate the digital world.
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