Embracing Change - A Podcast about digital transformation

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Latest Episode

Embracing Change with Gerardo Kerik is a captivating podcast exploring the digital transformation in marketing, branding, and sales. Each episode features insightful interviews with industry innovators, offering a deep dive into the impact of digital innovation. From strategies and challenges to triumphs, Gerardo guides the conversation to help professionals navigate the digital landscape. Tune in for practical advice, expert insights, and inspiring stories. Embrace the digital revolution with us!

MAR

Navigating the waves of change in purpose driven organizations

By:

Gerardo Kerik, Digital Strategist from WSI

Dive deep into the dynamic world of digital transformation in our latest Embracing Change Podcast episode, where we had the pleasure of hosting Matt Morris, Head of Strategy at Hopeware. In this captivating conversation, we unravel the intricate journey of mission-driven organizations navigating the ever-evolving digital transformation landscape. With his wealth of experience at the forefront of strategy for Hopeware, Matt Morris shares invaluable insights into the unique challenges and triumphs encountered on the path to digital innovation with a purpose.

DEC

Challenger Brands in the Digital Age: Insights from Matt Sherman

By:

Gerardo Kerik, Digital Strategist from WSI

Welcome to a new episode of Embracing Change. We were pleased to host Matt Sherman, Senior Vice President of Brand Marketing and Retail Sales at PetPlate, Inc. Join us as Matt unveils the remarkable journey of PetPlate, from its origins as a digital brand to its current status as a multi-channel retail powerhouse. We'll delve into the unique challenges and opportunities of this transition. Matt will also share valuable insights into how the pet food industry has been affected by the global shifts brought about by the COVID-19 pandemic and the surge in pet adoptions. Discover diversifying digital marketing channels' pivotal role in adapting to ever-changing landscapes. And remember to subscribe on your preferred podcast platform to stay updated with all our thought-provoking conversations.

SEP

Marketing in a Digital World: Insights from Analisa Dominic

By:

Gerardo Kerik, Digital Strategist from WSI

Join us on this "Embracing Change" episode as we sit down with Analisa Dominic, CMO and VP of Marketing at OpenGear. Analisa is a tech industry powerhouse known for her strategic insight and innovative approach. She shares her journey from IBM to AT&T and now OpenGear, emphasizing the importance of being customer-obsessed and leveraging technology to enhance human connections. Analisa also offers valuable advice to women in the tech industry, encouraging authenticity and continuous learning. Tune in now! Subscribe now on your favorite podcast platform.

SEP

Redefining TV: Jonathan Mitchell's Journey through local broadcasting evolution

By:

Gerardo Kerik, Digital Strategist from WSI

In this episode of Embracing Change, we dive into local broadcasting with our guest, Jonathan Mitchell, Vice President and General Manager of WMC Television. Join us as we explore Jonathan's journey and discover what inspired him to venture into the TV industry. From childhood exposure to local news to an unexpected turn of events, Jonathan's story is as fascinating as it is relatable. In this episode, Jonathan Mitchell shares his perspective on the transformation of the TV industry, the symbiotic relationship between streaming platforms and local broadcasters, and the pivotal role broadcasters play in serving and uplifting their communities. Subscribe now on your favorite podcast platform.

AUG

Balancing Tech and Touch: The Vital Role of Relationships in Banking

By:

Gerardo Kerik, Digital Strategist from WSI

Step into the world of modern banking transformation with a captivating episode of "Embracing Change," featuring our guest, Dwight Flenniken. As the Chief Marketing Officer of Sunwest Bank, Dwight takes us on a journey through the intricate balance between technology and human connections in today's banking landscape. In this engaging conversation, we unravel the complexities of digital transformation and its profound impact on the banking industry. Dwight discusses how technology seamlessly intertwines with services and operations, enhancing efficiency, enriching customer experiences, and ensuring heightened accessibility. Even in the digital age, Dwight emphasizes the timeless importance of personal relationships, where clients find reassurance, advice, and intelligent decision-making through their connections with bankers. Explore the realm of fintech and specialized technological innovation, where Dwight sheds light on the concept of "unbundling" processes and i

JUL

Decoding Marketing Brilliance: Scot Safon's Insights

By:

Gerardo Kerik, Digital Strategist from WSI

Prepare for an eye-opening episode of Embracing Change as we sit down with the marketing genius Scot Safon. Join us as Scot reveals the hidden gems of the marketing world, taking you on an exploration of content strategies and the art of trendspotting. As a distinguished Media Consultant and Former CMO of CNN, Scot's expertise is unmatched, and he generously shares insider tips that have driven unparalleled success in the industry. Discover the power of content marketing and how to harness the latest trends to connect with your audience like never before. Unravel Scot's exclusive strategies that will empower you to elevate your marketing game and create a lasting impact. Take advantage of this exciting conversation with Scot Safon on Embracing Change. Tune in now and unlock the secrets to thriving in the ever-changing marketing world.

JUL

From Startup to Global Success: The Journey of PopSockets and the Power of Omni-Channel Growth

By:

Gerardo Kerik, Digital Strategist from WSI

In this new episode of "Embracing Change," I had the privilege of speaking with Eugenio Méndez, Chief Revenue Officer at PopSockets LLC. During our conversation, we explored how PopSockets has implemented omnichannel strategies, prioritizing a digital approach to drive e-commerce and Amazon sales. Eugenio also shares insights into PopSockets' successful global expansion in key markets such as China, Canada, Germany, Mexico, and Colombia, effectively positioning the brand as a premium player. We discussed non-traditional marketing techniques to increase brand exposure, including collaborations with influencers, PR campaigns, and disruptive activations. Join us in this captivating episode as we explore how a simple idea became a global phenomenon and how PopSockets has tackled the challenges and opportunities of an omnichannel strategy.

JUN

Revolutionizing Marketing in a Digital Age: Insights from a Challenger Brand.

By:

Gerardo Kerik, Digital Strategist from WSI

In this new episode of "Embracing Change," I had a distinguished guest, Reinaldo Padua, Chief Brand Officer at Beliv Company. We delved into the intricacies of navigating the multi-connected marketing world and uncovered the secrets behind driving successful campaigns in today's dynamic landscape. During the conversation, we explore the challenges and opportunities that arise from the ever-evolving marketing ecosystem. Reinaldo shares his insights on staying agile in a digital age, adapting to emerging trends, and effectively leveraging technology to create meaningful customer connections. Tune in to the podcast now to discover more! Find more episodes here https://www.wsidigitalboost.com/podcasts-embracing-change https://www.linkedin.com/in/gerardokerik/

MAY

Inside the Digital Revolution of Higher Education with Ethan Braden

By:

Gerardo Kerik, Digital Strategist from WSI

In this inspiring episode of Embracing Change, we're privileged to host Ethan Braden, the Chief Marketing and Communications Officer of Purdue University and Purdue Global. Braden, with his trailblazing efforts in the digital transformation of higher education, brings a wealth of knowledge and experience to our discussion. As an influential leader driving change in academia, he has successfully steered Purdue towards a digitally-empowered future, making it a benchmark for other institutions. Throughout the conversation, Braden imparts his wisdom on the necessity for universities to adapt their digital marketing tactics to engage the new generation of digital-native students. He provides a detailed analysis of the delicate balance between rapid digital scaling and the need for thoughtful long-term planning in academia, drawing from his own experiences at the helm of one of the nation's leading institutions. Join us for this enlightening exploration of the digital future of higher educ

APR

Making Waves: Microeconomic Development & Digital Transformation - A Conversation with Faris Alami

By:

Gerardo Kerik, Digital Strategist from WSI

Technology is transforming the very nature of entrepreneurship - creating fresh opportunities for those eager to seize them. To discuss this subject, I invited Faris Alami, Founder and CEO of ISM, a leading U.S. company specializing in inspiring entrepreneurs, supporting the establishment of incubators, and building leadership programs worldwide. We delved into the potential gains offered by innovative tools and strategies for transitioning through challenges in an ever-evolving entrepreneurial landscape.

GERARDO KERIK

Host

After 20 years in Warner and Disney, Gerardo Kerik created an agency that helps clients implement digital transformation transitions and increase ROI of their digital assets. Gerardo helps businesses drive revenue growth by increasing traffic to their online properties and improving their site's conversion. He is also a Certified Social Selling Trainer. His team has particular experience in developing Digital Marketing Strategies for Media and Entertainment companies, including Lead Generation, Customer Acquisition, Social Selling for B2B and B2C businesses.

WSI has been named Top Agency by the Web Marketing Association (WMA) 2019 and 2020 to bring our overall awards tally to over 115 WMAs in total.

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GERARDO KERIK

Host

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