Implementing AI in Business: A Scalable Roadmap and Guide

Gerardo Kerik
Digital Marketing Consultant
July 15, 2025
Implementing AI in Business

Right, let's talk about something that's been keeping business leaders awake at night: implementing AI without it turning into an expensive science experiment that everyone pretends was always meant to be a learning experience. You've heard the success stories, but here's what they don't tell you: 78% of organizations now use AI in at least one business function, yet only 26% have developed the necessary capabilities to move beyond proofs of concept and generate tangible value.


The gap between AI experimentation and AI value creation is where most companies get stuck. They launch pilot projects that show promising results in controlled environments, then struggle to scale those successes across the organization. They hire data scientists and buy AI platforms, then discover that the real challenge isn't technical—it's organizational.


Implementing AI in business isn't just about buying software or hiring data scientists. It's about fundamentally rewiring how your organization operates and makes decisions. The companies that succeed understand that it's not a technology project—it's a business transformation project that happens to use technology.


Why Companies are Implementing AI Now


The timing isn't coincidental. AI technology has finally caught up with business needs, but the window for competitive advantage is rapidly closing. Use of generative AI increased from 33% in 2023 to 71% in 2024, representing one of the fastest technology adoption rates in business history.


Early adopters are seeing tangible results that are changing competitive dynamics. 92% report seeing ROI from their AI investments, with an average return of $1.41 for every dollar spent. More importantly, they're using AI to do things that competitors simply can't match without similar capabilities.


Consider a mid-market manufacturing company that implemented AI-powered predictive maintenance. They're not just reducing downtime—they're fundamentally changing their relationship with customers by offering guaranteed uptime contracts that competitors can't match. Or a financial services firm using AI for real-time fraud detection that can approve legitimate transactions in milliseconds while blocking fraudulent ones.


The pressure is particularly intense for mid-market firms. They can't afford to get AI wrong, but they also can't afford to wait. AI excellence isn't about having the most sophisticated algorithm. It's about building organizational capabilities that allow effective deployment and scaling.


Phased AI Implementation Plan for Mid-Market Firms


Most AI initiatives fail because they try to do everything at once. A successful AI implementation plan requires a phased approach that builds capability systematically while delivering value at each stage.


Phase One: Foundation and Quick Wins (Months 1-6)


Start with "low-hanging fruit" applications like customer service chatbots and document processing. These applications deliver clear value with minimal organizational disruption while building organizational confidence and capability.


During this phase, establish AI governance structures that will guide future development. Create an AI council with representatives from business units, IT, legal, and executive leadership. Develop initial AI policies covering data usage, model development, and risk management.

Most importantly, secure early wins that build momentum. Success isn't just about technical implementation—it's about demonstrating that AI can deliver real business value while managing risks effectively.


Phase Two: Scaling and Integration (Months 6-18)


Focus on expanding successful pilots and integrating AI into core business processes. This is where many organizations struggle—moving from isolated AI applications to integrated AI capabilities that transform how work gets done.


The challenge in this phase is organizational, not technical. You're asking people to change how they work and make decisions. This requires significant investment in change management and training.


Integration also means connecting AI systems to existing business processes and data systems. This often reveals data quality issues and integration challenges that weren't apparent during pilot projects.


Phase Three: Transformation and Innovation (Months 18+)


AI becomes fundamental to how your business operates. You're not just automating existing processes—you're reimagining how work gets done. AI enables new business models and competitive capabilities that weren't possible before.

ai goals

Setting AI Goals for Portfolio Company Success


Private equity firms need AI goals tailored to each company's situation while maintaining consistency in governance. Set three types of objectives: operational efficiency goals, revenue enhancement goals, and strategic positioning goals.


Operational efficiency goals focus on reducing costs and improving productivity through automation. These typically deliver value within 6-12 months. Revenue enhancement goals use AI to improve customer acquisition and retention, requiring 12-18 months to show significant impact. Strategic positioning goals use AI to fundamentally change how the business competes, requiring 18+ months but can dramatically increase valuations.


Successful portfolio companies set specific, measurable goals like "reduce customer service costs by 25% through AI-powered automation while maintaining customer satisfaction scores above 85%."


Laying the Groundwork with AI Governance and Vision


Here's something that might surprise you: the companies seeing the biggest returns from AI aren't those with the most sophisticated algorithms (they're the ones that got governance right first). CEO oversight of AI governance is one of the elements most correlated with higher bottom-line impact.


Before implementing any AI, establish a clear vision for how AI will help achieve broader business objectives. Your AI vision should be specific enough to guide decision-making but flexible enough to evolve.


Effective AI governance requires structures that balance innovation with risk management. This means creating decision-making frameworks that can evaluate AI projects quickly without stifling innovation.


Creating AI Policies to Guide Ethical Use in Financial Firms


Financial firms need robust AI policies that address data governance, model governance, ethical use, and risk management. Policies must be comprehensive enough for regulatory requirements while practical enough to enable innovation.


Data governance policies must ensure AI systems only access authorized data, that data quality meets standards for reliable outputs, and that usage complies with privacy regulations. Model governance policies need to address the entire AI lifecycle from development through deployment and ongoing monitoring.


Forming an AI Council to Oversee Implementation


An effective AI council combines strategic vision with operational expertise. It should establish AI strategy, provide governance oversight, and facilitate resource allocation across the organization.


The council's role isn't to make every AI decision—it's to establish strategy, provide oversight, and resolve conflicts between AI projects and existing business processes.


ai technology

Understanding AI Technology and Governance in PE


PE firms need "AI-ready" investment strategies, evaluating potential investments based partly on their AI readiness. Focus on applications that can demonstrate clear business impact within 12-24 months while building capabilities for longer-term success.


When evaluating portfolio companies for AI potential, look for companies with clean, accessible data, business processes that can benefit from automation, and leadership teams that understand the organizational changes required for AI success.


The challenge for PE firms is that AI readiness isn't just about technology—it's about organizational capability. A company might have excellent data but lack the change management capabilities needed to implement AI successfully.


Assessing AI Readiness Across the Org: Skills, Systems, and Data


Most organizations overestimate their AI readiness. Assess data quality beyond volume to examine accuracy, completeness, and accessibility. Many organizations discover their "big data" is actually "messy data" requiring significant cleaning before AI training.


Technical infrastructure assessment needs to evaluate current capabilities and scalability potential. Can your systems handle AI computational requirements? Can AI systems integrate with existing applications?


Organizational capability assessment examines whether you have people with skills needed to develop and maintain AI systems, change management capabilities to help employees adapt, and governance structures that balance innovation with risk management.


Building an effective AI team requires more than assembling technical talent—you need structures enabling collaboration between technical and business teams. The most successful AI implementations involve close collaboration between data scientists who understand the technology and business experts who understand the problems AI needs to solve.


Cultural readiness assessment examines whether the organization is prepared for the changes that AI implementation requires, including employee openness to AI tools and leadership understanding of organizational change requirements.


WSI's AI Capabilities Drive Innovation for PE Firms in Atlanta


WSI Digital Boost, an AI Consulting Company, understands the unique challenges PE firms face when implementing AI. We help you build organizational capabilities needed to succeed with AI over the long term, including developing AI governance frameworks and building internal AI readiness.


Our proven AI consulting services deliver value quickly while building foundations for longer-term success. We focus on building internal capabilities rather than creating dependency on external vendors.


We help PE firms develop assessment frameworks to evaluate AI opportunities across portfolios, governance structures to manage AI risk and compliance, and capability development programs to build AI expertise within organizations.


The reality is that AI implementation is complex, and most organizations underestimate the organizational change required to make AI successful. We help you navigate that complexity by providing the frameworks, processes, and expertise needed to implement AI successfully.


Contact WSI Digital Boost today to discuss how we can help you develop an AI strategy that delivers real value for your portfolio companies.

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.

Subscribe Blog

I consent to WSI collecting my contact details and sending me digital communications.*

*You may unsubscribe from digital communications at anytime using the link provided in WSI emails.
For information on our privacy practices and commitment to protecting your privacy, check out our Privacy Policy and Cookie Policy.

Don't stop the learning now!

Here are some other blog posts you may be interested in.
Enhancing Private Equity Portfolios with Fractional CMO Expertise
By Gerardo Kerik December 19, 2023
Enhance your private equity portfolios with the expertise of a fractional CMO. Discover the benefits of strategic marketing leadership.
By Gerardo Kerik September 5, 2023
Marketing for a startup can be challenging. Use these cost-effective marketing strategies for startups to give your brand a boost.
4 Ways to Use TikTok to Generate Leads
By Gerardo Kerik August 8, 2023
Want to boost your leads? Leverage TikTok for lead generation by using these top marketing tips.
Show More