Tips To Use PPC In An Inbound Marketing Campaign

The goal for every inbound marketing strategy is to drive relevant organic traffic to your website and, ultimately, to attract more customers to your business in Atlanta. But it can take a while to establish enough authority and trust for Google to rank your content for your target keywords.

Pay-Per-Click advertising can give your inbound marketing strategy a headstart while your webpages climb up the rankings. But it’s important that your PPC ads and inbound marketing strategy target the same goals.

How To Align Your PPC and Inbound Marketing Strategies

While it is common to think of pay-per-click advertising and inbound marketing as separate strategies, the two can complement one another if used correctly. Paid advertising increases the prominence of your content and sends more people to your website where they can engage further with your inbound marketing content.

In order to run an effective pay-per-click advertising campaign, you should know who you are targeting, which keywords you would like to focus on, and make use of data from testing and analytics to back those decisions up.

Rather than running general ads promoting your brand visibility in a pay-per-click campaign, use it to promote your strongest content instead, so that consumers are more likely to engage with it. This works best on social media where people are looking for interesting content rather than just information.

Paid adverts have been proven to work even once the customer knows what they are looking for, as long as the content is linked directly to a commercial opportunity. Make sure that your pay-per-click landing page is aligned to the content of the advert.

Any good digital marketing strategy should look to integrate pay-per-click and inbound marketing devices to make the most of the money you are investing in paid advertising and the organic SEO content you are creating to represent your brand.

When combined into one overall strategy and targeted at the same goals, PPC advertising and inbound marketing can change the fortunes of your Atlanta-based business. Contact WSI Digital Boost to explore ways you can use PPC ads to compliment your inbound marketing efforts.