Optimise YouTube videos: SEO Services & Local SEO

SEO services and local SEO (search engine optimization) can lead consumers to your business by helping them to find your website, YouTube channel and other social media profiles. Over 2 billion people watch content on YouTube, every month, so this platform can give you fantastic exposure as long as you optimise your YouTube marketing videos and social media marketing strategies.

How to Optimise your YouTube Marketing Videos with SEO Services & Local SEO 

Keep your brand consistent with your overall branding strategy 

The branding of your YouTube channel must be consistent with that of your website services and other social media accounts.

1. Use keywords in the title of your videos: The title is what makes people want to click on your video, and adding keywords and adaptive SEO to the video title ensures the audience and SEO algorithms will find it. 
2. Put keywords at the beginning of your video description: Only the first three lines of a description are displayed before you must click ‘see more’, so include the keyword in the first three lines.
3. Use keywords in the video file: The YouTube algorithm will find your video more easily if you include the keyword in the video file.
4. Use thumbnails to attract attention and show the video’s topic: Customise thumbnails to be eye-catching and accurately reflect the content of your business video. 
5. Use relevant tags: Tags tell consumers and YouTube what your video is about. Keep your tags relevant and use keywords to promote content and context. 
6. Pick the right category: For the best ranking, do thorough research and find a category the reflects your audience, style and content.

Search engine optimisation is not the only way to optimise your YouTube marketing videos. Post videos regularly, make them mobile friendly and easy to share on all social networking platforms, include a call-to-action in every video and create playlists that feature your videos with others. 

Need more SEO marketing tips or community management services? Contact WSI Digital Boost your local SEO and SEO services experts, for help with keyword research, brand reputation management, and SEO integration that will help your audience to find your carefully created content.