How to Use LinkedIn for Social Media Marketing

LinkedIn remains an effective channel for social media marketing. But if evolution is not your strongest suit, it’s going to be tough going for you. The Covid-19 pandemic, which has stubbornly persisted into 2021 has forced us to devise cheaper, more adaptive ways to use social media for promoting our businesses. 

The smart folks at LinkedIn recognize the struggles marketers in Atlanta and the world over are facing. They have published a guide on how to get through these uncertain times.

The greatest concern marketers are facing at the moment, has been found to be budget cuts. So, let’s look at an optimized inbound marketing strategy that will decrease your spend and allow you to   take advantage of connecting with the estimated 700 million users on LinkedIn. LinkedIn social media marketing strategy in 2020

Post better quality visual content

As with any marketing strategy, rich content is a distinguishing factor. But good visuals become great visuals when there is useful and engaging information attached to them. (Also, LinkedIn says that visual content can increase comments by up to 98%).

Update your page to better reflect your brand promise

Ensure your LinkedIn has all of your details and that it reflects your brand story. Impress people who are visiting your page.

Use LinkedIn’s “search” feature to expand your network

Apply filters in the advanced search section to find specific influential people or companies to target in your marketing

Participate in LinkedIn Group discussions

This is an opportunity to interact with others in your sector and to get onto the radar of your target audience. Think about what other professionals might be interested in reading or hearing from you, and post relevant content. Be sure to participate in discussions and to be interactive.

Optimize your posting schedule

Just as with other social media platforms, LinkedIn also has suggested times for peak performance of your posts.

If social media marketing budget cuts are not a concern:

Consider investing in LinkedIn Ads

Look at sponsored content, sponsored InMail, or Text Ads. Sponsored content could be a good way to capitalize on content that is already performing well. The sponsored InMail option delivers your ad directly to your targeted audience’s inbox, resembling a message. Text Ads are more traditional, appearing to the side of a user’s news feed.

Lastly, if you have a company page and you’re one of the admins, remember to take advantage of LinkedIn Analytics. Here you can assess your page performance and keep track of post metrics to see what content is resonating with your audience.

To succed in a marketing landscape disrupted by Covid, your social media marketing strategy will need some adjusting? WSI Digital Boost, the leading digital marketing agency in Atlanta, is here to help. Contact us here to get started.