A Guide on How To Do Keyword Research For SEO

Keywords are the lifeblood of search marketing. They are your key to the conversations your target prospects in Atlanta are having as they research products and discuss topics relevant to your business.

To drive relevant traffic to your web pages and gain more customers, you need to optimize your content around the right keywords. Here is a quick introduction to keywords and SEO

What Are Keywords And Why Do They Matter?

Keywords are terms people commonly type into search engines like Google. Using keywords is a clever digital marketing strategy because it can lead to increased website engagement, more time spent on your website and sales leads.

What Does Keyword Research Entail?

Keyword research involves researching the words that potential consumers and customers are going to use when they use search engines. This also means that you need to compare and choose the best keywords to use. Keyword research ensures that your content is relevant and marketable.

How To  Perform Keyword Research

Firstly, you need to identify the seed keywords of your content. You can do this by using keyword tools. For example, Google Keyword Planner is a free keyword tool and it can be used for both advertising and SEO. You can also identify keywords by thinking about what potential customers would type into Google when searching for your product or service. 

Secondly, you need to investigate what keywords your competitors rank for. You can do this by typing in your list of seed keywords into Google and checking who ranks on the front page. If you don’t know who your competitors are, then a bit of market research is needed before doing this. Next, you need to know your target market – their problems and questions. Industry forums, groups, and Q&A sites are good places to look, as potential customers usually express their concerns and questions on these platforms. Your customers offer great insight into what specific keywords you need to include. Here are other ways to determine keywords:

1. Chat with your customers face to face
2. Go through past emails with customers and look for commonly used words
3. Look through customer support tickets
4. Think about the questions that were asked in past conversations

That’s our quick primer on keywords and why they matter for SEO. If you would like to drive more traffic to your website and boost sales for your business, WSI Digital Boost is the digital marketing agency to hire in Atlanta. Contact us here to discuss how we can help with your SEO.