Guide: How to create a Customer Centric Linkedin Profile

In a Business-to-Business environment with products and services to sell, you need to know who your buyer is. Understanding your buyer is important as many have different needs and you messaging should be relevant to them. Getting these insights is an important input. People buy from people they like and people buy from people that are like them.

Do you know who your buyer is? Build a social profile that mirrors your buyer.