The Future of Marketing: 5 Top Trends to Look Out For

Digital marketing is constantly evolving. Inside this guide, explore the five top marketing trends that are currently popular among online marketers and stay ahead of the pack - and your competitors.

Long-Form LinkedIn Content

Are you ready to take your content marketing game to the next level? Look no further than LinkedIn - the world's leading professional networking platform with over 850 million members across 200+ countries. The best part? 40% of those members are actively engaging with pages every single week.

But that's not all! This year LinkedIn has taken the content game up a notch with a surge in long-form content. Forget the traditional 500-character limit, it's time to dive deep into those insights and share your expertise. By establishing yourself as a thought leader in your field, you'll not only increase your brand's recognition but also create a loyal customer base.

Short-Form Video Content

Video marketing boosts understanding of your product or service by 95%.

That’s great for engaging those already interested in what you have to offer. But what about those still in the early stages of the customer journey? For them, you need something that's

• Concise
• visually appealing
• authentic

Short-form videos (ranging between 15 seconds and one minute in length) are perfect for this purpose! They are used to grab the audience's attention, deliver a message quickly and effectively, and leave a lasting impression. Moreover, 68% of consumers are happy to watch a business video that’s < one minute long.

Chatbots and AI

Have you noticed how chatbots are becoming more and more advanced these days? It's truly amazing how far they've come! You can now use them to supercharge your digital marketing efforts in so many ways:

• By engaging with visitors on your website, chatbots can qualify leads, collect contact information, and even schedule meetings with sales teams.
• With the help of AI, chatbots can analyze user data and behavior for personalization of recommendations and content for tailored customer experiences.
• Say goodbye to time-consuming marketing tasks. Use automation of marketing tasks such as sending personalized emails, creating social media posts, and even running targeted ad campaigns.
• Want to improve your marketing strategies? AI data analytics can sift through vast amounts of customer data to identify patterns and insights, helping you make data-driven decisions and boost your ROI.

Rise of Social Media Marketing

Social media has become an essential part of internet marketing in recent years, and its power is set to continue into 2023 and beyond. Here are some exciting ways to make your social media strategy really pop:

• Influencer marketing is a must-have in your toolkit. With the power to reach targeted audiences, increase brand recognition, and sway purchasing decisions, it's a game-changer. Plus, who doesn't love authentic and compelling content from their favorite influencers?
• Don't stop there! From polls and surveys to quizzes, contests, and even augmented reality experiences, interactive content is a certain way to drive engagement, traffic, and leads.
• Let's not forget the power of user-generated content. When your followers are creating and sharing content around your brand, it creates a sense of community and authenticity that can't be beat.

So, what are you waiting for? It's time to take your digital marketing game to the next level with these top marketing trends! Contact the team at WSI Digital Boost today for help putting these ideas into practice.