4 Marketing Automation Mistakes to Avoid

Setting up marketing automation? Avoid these four marketing automation mistakes to get the most out of your system.

4 Marketing automation mistakes

Market automation is important to promote and expand your business or brand. If you don’t follow an effective marketing automation solution, you will risk your relevancy and engagement with your readers or customer base. Here are mistakes to avoid when working on your automation solutions.

Starting without a plan

Your team won’t know which direction your content marketing is heading and you won’t have a good workflow without a plan. Content marketing is important when it comes to automation and it requires a marketing strategy and its own marketing automation campaign. Before you start using your automation system, be sure to create a plan and marketing automation strategy that your team should follow. A marketing strategy will streamline the automation process and ensure everyone’s on track with your business marketing goals.

Failing to integrate technology

Are you using the latest marketing automation platforms? Not using marketing automation tools and databases such as CRM systems reduces your chances of connecting with systems to form an engagement with customers. Businesses should use marketing automation systems and data management software technologies for effective communication.

Setting it and forgetting it 

Setting up and forgetting about your automation databases is one of the biggest marketing mistakes. Marketing teams should be paying attention to the automation marketing campaign, and monitoring the automation platform. This includes checking up on your interactions, prospects, lead generation, and customer experiences. There are marketing tools to assist you with your automation, such as Hubspot, Pardot, Activecampaign, Vbout, etc.

Not testing or optimizing

Have you tested your automation content and capabilities? You should be testing and optimizing your content to improve your engagement with your target audiences. Test your email marketing by sending out “test emails”, and optimize your emails to work on mobile-friendly devices.

WSI Digital Marketing solutions - for marketing automation that works!

We don't believe in the "one-size-fits-all" approach to digital marketing. Instead, we take the time to understand your organization and customers so we can recommend a strategy based on your individual business needs. When you invest in any of WSI’s digital marketing solutions, you’ll have some of the top minds in the industry contributing to your goals and vision.

To avoid or fix marketing automation mistakes, contact us today!