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Content marketing and inbound marketing are often terms used interchangeably amongst marketers. Neither method is better than the other, and both approaches, when used together, can create fantastic results. In this blog, we go into detail below to examine the differences between them:
Content marketing provides valuable information that will attract and retain customers through social media (lead generation services), Search Engine Optimisation (adaptive SEO), and PPC (pay per click). Here are some reasons why businesses should focus on content marketing as part of their digital marketing and social media marketing strategy:
Inbound marketing refers to the methods used to convert customers by using content marketing, social media marketing, SEO, and branding. This methodology is applied in three ways:
There is tremendous value when combining inbound and content marketing tactics. Inbound marketing is needed because it will make your website great by using methods to compel visitors to take action and convert into customers. Meanwhile, content marketing will make your site attractive to visitors and provide valuable content that optimises SEO for better ranking. By using both, your brand is more likely to succeed online and have great brand reputation management.
WSI Digital Boost offers content marketing and website design services. Contact us today for a content marketing strategy, website services, or inbound marketing strategy!
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