William is the co-founder and CEO of Lavender, the #1 sales email assistant. Lavender's AI suite helps leading revenue teams to increase reply rates and save time. His work intersects computer science, product design, and communication psychology. Before Lavender, William built Sorter, psychology-based audience segmentation and marketing platform. He began designing software products in middle school but started his career in early-stage startup sales. After launching an alumni social fundraising app, he became a full-time entrepreneur, inspired by campaigns he led to help save a historic women's college from closing.

After 20 years in Warner and Disney, Gerardo Kerik created an agency that helps clients implement digital transformation transitions and increase ROI of their digital assets. Gerardo helps businesses drive revenue growth by increasing traffic to their online properties and improving their site's conversion. He is also a Certified Social Selling Trainer. His team has particular experience in developing Digital Marketing Strategies for Media and Entertainment companies, including Lead Generation, Customer Acquisition, Social Selling for B2B and B2C businesses. 

WSI has been named Top Agency by the Web Marketing Association (WMA) 2019 and 2020 to bring our overall awards tally to over 115 WMAs in total. 

About Embracing Change

Embracing Change is a Live-Interview-Style podcast that focuses on stories of digital transformations, presented from the perspective of people who led them. Gerardo Kerik presents the voices and stories of those who have spearheaded many major brand activities.